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TV ADVERTISING CAMPAIGN URGES MEN TO #DISCOVERROUNDTABLE

 

The largest association for young men in the UK has launched its first ever TV campaign urging men to #discoverroundtable.

Round Table, open to men aged 18-45, launches its 30-second advert on BT Sport and ESPN this Monday, ahead of a month of sporting action including the FA Cup, Champions League and Aviva Premiership matches.

Featuring two bored young men in the pub, the campaign aims to encourage men to liven up their social lives with Round Table – just like Doug and Steve in the video.

It will be backed by an active social media campaign promoting the merits of a #ladsnightout.

Founded in 1927, Round Table is all about having fun with a great bunch of mates and being active in your local communities.

With 400 clubs across Great Britain and Ireland and more opening across the nation, finding a club couldn’t be easier.

Round Table offers individuals the opportunity to develop new skills, try new experiences – only possible with Round Table, improve their business and social networks and also improve the lives of others.

Lee McLaughlan, Marketing and PR director for Round Table said: “We wanted to reach our core audience and being aligned with BT Sport and ESPN perfectly meets that.

“The TV campaign continues to widen our reach and appeal having promoted Round Table at the 2015 Ashes and via a regional month-long campaign in September.

“Round Table is a great haven for men from all walks of life and from a range of professional backgrounds.

“The campaign is all letting young guys know that there is a club out there for them that will give them opportunities they wouldn’t get elsewhere.

“As well as a varied social calendar, Round Table helps young men to support their local communities through varied events.”

 

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