A revolutionary new website driven entirely by Facebook feeds is to be launched by men’s organisation Round Table next week.
The website (www.roundtable.co.uk) goes live on Monday April 13 for the Birmingham-based national association and its 400 clubs across Great Britain and Ireland.
The site includes individual club microsites, which will see content populated solely via posts and events from each club’s Facebook page. This unique content driven website, believed to be the only one in the UK, has been developed by award-winning IE Design, based in Birmingham’s Jewellery Quarter.
Round Table president Steve Glaister, who has overseen the five-figure project, is confident the new website will have a major impact for the 88-year-old association, the largest voluntary organisation for men aged 18-45, with the content-rich site expected to be huge hit with members, whilst also capitalising on maximising search engine optimisation.
He said: “The previous website was past its sell by date and did not reflect the organisation or the values of today’s young man. The new one will not just tell people what the various Round Tables around the country are doing, but will also be a platform for the modern man with articles, resources and a place to share ideas, knowledge and experiences.
“This will enhance Round Table’s image and promote what each of our clubs do in their communities, as well as promoting the organisation as a whole. The organisation is always evolving and we need to have a website that shows that. I am confident it will appeal to men under 45 and increase membership.
“We are indebted to the skills of IE Design in delivering a modern website that not only reflects what Round Table stands for but also one that our members can be proud of.”
The website has a clean fresh look and is device neutral for all mobiles and tablets ensuring there will be no issues whatever platform it is accessed on.
In readiness for the launch, almost 200 new Facebook pages for clubs have been set up to maximise the website’s capabilities, which Glaister admitted had been one of the biggest challenges.
“One of the issues we had to overcome was that we had over 400 microsites for each of our clubs in Great Britain and Ireland,” he added.
“The strategy to overcome this was genius as all the information will be taken from each clubs own Facebook page feeds. This allows all the clubs to update from anywhere and on any device without having to log in to the website.”